Doña Carmen was born in 1970 in Santander. Curiously, its founder’s name is not Carmen—though everyone asks, and most people call her Carmen anyway. Just like our entire team: all women, and all affectionately called Carmen. This is how the story of Doña Carmen has been written: a family-owned business that began as a small shop eager to bring something new, and which, through hard work and perseverance, has gradually carved out a place for itself in the world of baby fashion.